The Influence of E-commerce Sites Pops Up Advertisements Over Youngsters

Objective: This study explores the influence of pop-up advertisements on youngsters' purchases, focusing how these ads webpages determine purchase intent. The purpose this research is to investigate effectiveness in creating awareness, enhancing recall, and ultimately driving impulsive buying behavior among youngsters, who frequently engage with social media other websites. Theoretical framework: To achieve objectives, a comprehensive theoretical framework utilized. incorporates theories from consumer behavior, advertising effectiveness, online marketing. It draws concepts such as brand product features, price perception, provide holistic understanding Method: A primary data collection method employed investigation. Surveys are conducted targeted sample youngsters regularly platforms. survey questionnaire designed capture their exposure ads, attitudes towards subsequent Additionally, collected respondents' recall information tendencies. Findings: findings shed light impact purchasing behavior. results indicate that have significant intent target population. abrupt appearance captures attention viewers creates sense urgency, leading decisions. Furthermore, continuous improves prices, parameters, reinforcing Research Implications: These important implications for marketers advertisers aiming younger demographic. Understanding awareness can inform strategic campaigns optimize marketing efforts. Marketers leverage potential enhance increase visibility, drive sales youngsters. Originality/value: highlights significance analysis confirms strong information. By considering recommendations research, effectively utilize demographic